At a time when consumers are looking to visit restaurants, cafes and bars specifically for the purposes of taking pictures of eye-catching food and drinks, Aryzta Food Solutions developed two new burger buns to help businesses in the foodservice industry tap into the "Instagram factor."
Under its Hiestand premium bakery brand, Aryzta Food Solutions is launching red and black burger buns that are naturally colored by vegetable charcoal and beetroot powder.
As Paul Whitely of Aryzta Food Solutions puts it: "When it comes to innovation in eating out, it’s Millennials who are driving demand. They’re the champions of new flavours and beautifully presented food – the latter of which they can share on social platforms such as the massively popular Instagram."
As burgers were reported to be the most popular menu item in the UK, Aryzta Food Solutions aims to give brands a leg up on their competition.
Chromatic Burger Buns
Aryzta Food Solutions is Helping Restaurants Win on Social Media
Trend Themes
1. Social Media-friendly Food - Restaurants can create an Instagrammable experience with visually appealing food.
2. Naturally Colored Food - Naturally colored food provides a unique and healthy twist on traditional options.
3. Millennial-driven Food Innovation - Food businesses must meet Millennial consumers' demands for new flavors and beautifully presented food.
Industry Implications
1. Foodservice Industry - Foodservice businesses can set themselves apart by offering visually appealing and unique food options for social media-savvy customers.
2. Bakery Industry - Bakehouses can create innovative and colorful baked goods using natural ingredients, like vegetable charcoal and beetroot powder.
3. Hospitality Industry - Hotels and resorts can offer their customers unique and appealing food options that provide memorable experiences.