There really is an art to scaring people, and advertising agency Jung von Matt/Spree in Berlin, Germany proves it in the commercial you can see above. The television spot advertises 13th Street, a channel that plays thrillers, horrors, and crime shows.
This seemingly mundane commercial takes a quick turn for eerily spooky when a few details are changed in the scene. Click play on the video above to see what I mean:
Implications - I can only imagine how scary the channel's actual programming is if just their advertisement gives me the heeby jeebies like this! For those thrill-seeking horror lovers, this channel is a match made in heaven, or maybe even hell!
Skin-Crawling Commercials
13th Street Channel Shows Off Its Scare Tactics
Trend Themes
1. Terrifying Advertisements - Opportunity to create scare tactics in advertisements for various industries.
2. Horror Entertainment - Opportunity to develop horror content in various entertainment mediums.
3. Psychological Marketing - Opportunity to use psychological tactics in marketing for various industries.
Industry Implications
1. Television and Streaming Services - Opportunity to create horror content for television and streaming services.
2. Advertising and Marketing - Opportunity to create innovative and disruptive marketing campaigns using scare tactics.
3. Film and Video Production - Opportunity to create horror content in film and video production.