7up paired up with urban knitter Magda Sayeg for an art bus "yarnbombing" project called #FeelsGoodToBeYou.
Sayeg describes her work as "craziness and madness," and expresses her appreciation that 7up let her have total creative freedom on this project. The double-decker bus was completely covered in vibrant knit strips of yarn, featuring the 7up logo and of course, notes about how it 'Feels Good To Be You.'
Naturally, people were curious about the Number 7up bus and some even wanted to get up close and touch it, which was encouraged. Since 7up Free is all about self-expression, this stunt appeals to a millennial market with en eye for quirky crafts and a sense of fun and humor.
Yarn-Bombed Buses
7up's Art Bus Features a Knit Installation by Magda Sayeg
Trend Themes
1. Urban Knitting - There is an opportunity for urban spaces to be decorated with yarn-bombed art installations, creating a unique and visually appealing environment.
2. Brand Collaboration - There is an opportunity for brands to collaborate with artists to create unique and eye-catching installations that promote their brand's messages.
3. Interactive Marketing - There is an opportunity for brands to engage their target audience with interactive marketing strategies that encourage people to interact with their brand.
Industry Implications
1. Beverage Industry - Beverage companies can create unique and eye-catching marketing campaigns that promote their brand's message.
2. Art Industry - Artists can collaborate with brands to create unique and eye-catching installations for marketing purposes.
3. Interior Design Industry - Interior designers can use yarn-bombed installations to add color and texture to interior spaces, creating a visually appealing environment.