McDonald's launched the 'Arrabiata Ricotta Chicken Burger' for a limited time in its South Korean stores. The burger is made with Arrabiata sauce, a spicy Italian sauce traditionally used in pasta dishes. The burger is also topped with ricotta cheese to give it an excellent balance of sweet and spicy. Aside from these toppings that award the burger its name, the sandwich also comes with lettuce, tomato, bacon, onion, and a fried chicken pattie.
The fried chicken patty is breaded with a specialty gochujang batter. Gochujang is a spicy Korean barbecue sauce, meaning this burger incorporates two spicy flavors from two separate cultures into one delicious, topping-packed sandwich. The Arrabiata Ricotta Chicken Burger is available now in participating McDonald's stores across South Korea, while supplies last.
Spicy Fast-Food Chicken Burgers
The Arrabiata Ricotta Chicken Burger is Full of Spicy Sauces
Trend Themes
1. Spicy Fast Food - There is an opportunity to create additional and varied fast-food menus with different spicy combinations to appeal to customers with a preference for spicy foods.
2. International Fusion - Companies can explore different combinations of traditional recipes and ingredients from different cultures to create unique fusion dishes.
3. Innovation in Fast Food Franchise - Fast food franchises can innovate by launching limited-time products to test the market and explore new flavor territory.
Industry Implications
1. Fast Food Industry - Fast food chains can create new flavors to differentiate their menus and launch marketing campaigns to reach potential customers.
2. Food and Beverage Industry - The food and beverage industry can explore the use of different ingredients and cuisines to create new and delicious combinations, suitable for various preferences and diet restrictions.
3. Hospitality Industry - Hotels, restaurants, and other hospitality businesses can create new menu items that innovatively combine international flavors to cater to guests with diverse backgrounds and tastes.