Epiphany, a new clitoral arousal serum, presents itself as a unique product designed to enhance sexual pleasure, with a distinctive twist reminiscent of lip gloss packaging from the 90s and 00s. Founded by Kelly Pigeon, a former Johnson & Johnson product lead, and cosmetic research chemist Natalie Cox, Epiphany aims to stand out in the market as a first-of-its-kind arousal serum tailored for intimate use.
The Epiphany Clit Arousal Serum positions itself as a groundbreaking product with a silky formula that avoids greasiness or stickiness. It is explicitly not labeled as a lubricant but rather as a uniquely formulated arousal serum. Designed for use during foreplay, a drop of the serum is intended to be massaged into one's or a partner's intimate areas, working harmoniously with the body's natural responses to create a warm, tingling sensation. The serum aims to stimulate sensitive nerve endings, promising heightened pleasure and awareness..
Discrete Intimate Serums
Epiphany is a Slick Arousal Serum, Packaged in a Discrete Manner
Trend Themes
1. Unique Arousal Serums - The market is seeing a rise in unique arousal serums, like Epiphany's clitoral serum, that aim to enhance sexual pleasure in a distinctive way.
2. Discrete Packaging - Epiphany's use of discrete packaging reminiscent of lip gloss from the 90s and 00s taps into nostalgia while providing a discreet option for consumers.
3. Tailored Intimate Products - Intimate products like Epiphany's arousal serum are being specifically formulated to target sensitive areas, aiming to provide heightened pleasure and awareness.
Industry Implications
1. Sexual Wellness - The rise of unique arousal serums and tailored intimate products, like Epiphany's arousal serum, presents opportunities for innovation in the sexual wellness industry.
2. Cosmetics - Epiphany's use of silky, non-greasy formulas and nostalgic packaging aligns with trends in the cosmetics industry, creating opportunities for disruption.
3. Personal Care - Intimate products such as Epiphany's arousal serum offer opportunities for innovation and disruption in the personal care industry, specifically in the area of sexual wellness.