With premium fabric and home care brand The Laundress, Aromatherapy Associates created a range of laundry and household cleaners that share the benefits of aromatherapy. The Aromatherapy Associates x The Laundress products are designed to elevate everyday chores by combining self-care and home care, and make the ritual of tidying up around the home a therapeutic one.
In all, there are four products in the Aromatherapy Associates x The Laundress collection: the Deep Relax Signature Detergent, Forest Therapy Signature Detergent, Support Breathe Dish Soap and Support Breathe Surface Cleaner. While the Deep Relax blend was masterfully created to soothe founder Geraldine's own chronic insomnia, the aroma of the Support Breathe blend helps to encourage the feeling of open airways with the natural plant essences of tea tree, eucalyptus and peppermint.
Aromatherapeutic Household Cleaners
Aromatherapy Associates x The Laundress Fuses Home & Self-Care
Trend Themes
1. Aromatherapy Household Cleaners - Combining aromatherapy with household cleaning products creates a new avenue for self-care within the home.
2. Elevated Everyday Chores - Creating products that turn mundane household tasks into therapeutic rituals enhances the overall experience of tidying up.
3. Blending Self-care and Home Care - Bringing together the worlds of self-care and home care provides an opportunity to cater to the growing demand for wellness-oriented products.
Industry Implications
1. Fabric and Home Care - Incorporating aromatherapy into laundry and household cleaning products can disrupt the fabric and home care industry.
2. Aromatherapy - Expanding the use of aromatherapy beyond personal care products and into the home care sector opens up new possibilities for the aromatherapy industry.
3. Wellness - By combining self-care and home care, this trend aligns with the expanding wellness industry and offers opportunities for innovation and growth.