Increasingly busier schedules amongst many different consumer demographics has surged demand for convenient food and drink varieties, which is seeing brands respond with new options like the Arla Milk & Oats.
Positioned as a breakfast drink that is ready to consume at home or on-the-go, the drink contains a blend of skim milk, wholegrain oats and other natural flavors. The drinks will come in two flavor varieties including 'Vanilla' and 'Maple,' which make them a tasty drink to enjoy when commuting or in need of a way to stay fueled midmorning.
The Arla Milk & Oats breakfast drink maintains a low fat content, while also offering high levels of protein and fiber to keep you feeling fully for longer to ensure satisfaction.
Grain-Infused Breakfast Drinks
The Arla Milk & Oats Drink is High in Protein and Low in Fat
Trend Themes
1. Convenient Food and Drink - The surge in demand for convenient food and drink varieties presents opportunities for brands to develop innovative, ready-to-consume options.
2. Breakfast On-the-go - The popularity of breakfast drinks like Arla Milk & Oats indicates the potential for disruptive innovation in the breakfast food industry, catering to busy consumers in need of a quick and nutritious meal.
3. Health-conscious Nutrition - The emphasis on low-fat, high protein and high fiber content in breakfast drinks opens up opportunities for companies to create nutritious alternatives that appeal to health-conscious consumers.
Industry Implications
1. Convenience Food and Drink - The convenience food and drink industry can leverage the demand for ready-to-consume products by developing innovative options that cater to busy consumers.
2. Breakfast Food - The breakfast food industry can tap into the trend of breakfast drinks by creating disruptive products that offer a convenient and nutritious morning meal.
3. Health and Wellness - The health and wellness industry can seize the opportunity presented by breakfast drinks with low-fat and high protein content to provide nutritious alternatives that align with consumers' dietary preferences.