Arla Foods Ingredients has officially unveiled a new concept for a functional beverage aimed at the fitness community. The new drink, which has yet to receive an official name, has been purposefully formulated to assist with muscle recovery and dehydration. The company has achieved this by pairing high-quality electrolytes with a whey protein isolate called Lacprodan SP-9213.
"This is a combination that many of our customers have asked us for, and we’re delighted to help them meet two of the biggest needs in the sports nutrition space," says Mathias Toft Vangsoe, sales development manager for health and performance nutrition at Arla Foods Ingredients.
The new beverage contains 25 grams of Lacprodan SP-9213 and comes in a 500 ml bottle. In addition, it features a low-lactose and low-sugar formula, making it suitable for most diets.
Hybrid Protein-Electrolyte Drinks
Arla Foods' New Fitness Beverage Blends Whey with Electrolytes
Trend Themes
1. Hybrid Protein-electrolyte Drinks - A new segment of drinks that can cater to fitness enthusiasts, muscle recovery, and dehydration.
2. Functional Beverages for Fitness Industry - Collaborating with Athlete coaches, a new range of functional beverages that can assist in endurance, performance, and nutrition.
3. Low Sugar Formula in Sports Supplements - A new range of sports supplements with low sugar formulated to suit the needs of calorie conscious fitness enthusiasts.
Industry Implications
1. Sport and Fitness - A new range of functional beverages can cater to fitness enthusiasts and assist with muscle recovery and dehydration.
2. Sports Nutrition - Collaborating with athlete coaches, fitness experts, and sports nutritionists, a new range of sports supplements can assist in endurance, performance, and nutrition for fitness enthusiasts.
3. Food and Beverage - A new health-conscious generation is looking for low sugar and healthy alternatives, which could create a disruptive innovation opportunity for the food and beverage industry.