For those looking to enjoy the taste of whiskey but no the repercussions of the alcohol, the American company ArKay Beverages came out with a unique recipe that mimics the flavor of the drink, but is alcohol-free.
This is the world's first whiskey of this kind, and the company assures that it completely tastes like the real thing. Under the marketing motto, "Don’t Drink and Drive, Unless It’s ArKay," the beverage creators want to target a public that likes the taste of the drink but for a variety of reasons -- medical, religious or personal preferences -- prefer it without alcohol. Made of artificial flavors and certified ingredients, these guilt-free product is a good option for those who prefer a non-alcoholic glass.
The ArKay Beverages will launch the whiskey in December 1st.
Whiskey-Flavored Drinks
Arkay Beverages is the First Non-Alcoholic Drink That Tastes like Scotch
Trend Themes
1. Non-alcoholic Whiskey - Opportunity for creating more non-alcoholic versions of popular alcoholic beverages.
2. Alcohol-free Beverages - Growing demand for alcohol alternatives that replicate the flavors of alcoholic drinks.
3. Guilt-free Drinking - Market potential for guilt-free options for consumers who want the taste of alcohol without the negative effects.
Industry Implications
1. Beverage - Opportunity for beverage companies to expand their product lines with alcohol-free alternatives.
2. Hospitality - Potential for restaurants and bars to offer non-alcoholic whiskey as an option for customers who don't drink alcohol.
3. Health and Wellness - Possibility for health-conscious individuals to enjoy the taste of whiskey without the negative health impact of alcohol.