The Ariana Grande Mod Collection is a new line of fragrances from the celebrity focused on harnessing the subtlety of the 1960s London subculture.
The fragrance collection has two options including Mod Blush and Mod Vanilla, which showcase a variety of different notes for consumers to enjoy. Mod Blush boasts notes of Italian bergamot, dark raspberry and passion fruit, while the Mod Vanilla showcases creamy musk and dark, juicy plum. Each of the fragrances are packaged in rounded, curvaceous bottles to give them a different appearance from all angles.
Grande commented on the new Ariana Grande Mod Collection saying, "I really wanted to do something different and exciting for my fans by launching two new fragrances at once and I so hope they love them the way my team and friends and I do."
Celebrity Subculture Perfumes
The Ariana Grande Mod Collection Includes Two 1960s-Inspired Options
Trend Themes
1. Celebrity-inspired Fragrances - The trend of celebrity-inspired fragrances continues to thrive as consumers seek to emulate their favorite stars' scents.
2. Nostalgia Marketing - The use of nostalgia marketing appeals to consumers seeking products that elicit memories and emotions from a bygone era.
3. Personalized Packaging - The trend of personalized packaging adds a special touch to products and allows for unique branding opportunities.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry benefits from the trend of celebrity-inspired fragrances and nostalgia marketing, as consumers look to emulate their favorite stars and find comfort in familiar scents.
2. Fashion - The fashion industry can capitalize on the trend of personalized packaging by incorporating unique designs and branding opportunities into their products.
3. Marketing and Advertising - Marketers and advertisers can take advantage of the trend of nostalgia marketing by creating campaigns that appeal to consumers' emotions and memories of a bygone era.