Jing Zhang, a London-based illustrator, created a series of architecture typography for Sprint, a business-to-business company. Each letter incorporates different corporate office aesthetics to promote the way that the wholesale group Sprint caters to its array of clients.
Her task was to "create a consistent look, feel, and imagery that sells Sprint Panorama as one entity." To do so, the artist created the typefaces to look "slick, smart, tech-savvy, innovative and refined." Some of the office-inspired alphabet includes the letter 'I,' which is designed to look like a business that uses greenhouse farming to produce food for its cafe and the letter 'F,' which resembles a box packaging or gifting company.
Every letter is intricately designed and contains minuscule graphic guides to help depict the purpose behind each company.
Architectural Office Typefaces
Jing Zhang Creates Architecture Typography in the Likes of Offices
Trend Themes
1. Office-inspired Typography - Opportunities for creating custom typefaces that reflect the unique aesthetic of different industries and businesses.
2. Corporate Branding Through Typefaces - Opportunities for illustrating a company's core values and branding guidelines through custom typography.
3. Visual Storytelling Through Typography - Opportunities for using custom typography to visually convey a brand's story and message.
Industry Implications
1. Design Industry - Disruptive innovation opportunities for creating custom typography that reflects the unique aesthetic and brand story of businesses in various industries.
2. Marketing Industry - Disruptive innovation opportunities for building a brand identity through the use of custom typography that reflects the core values of the business.
3. Printing and Publishing Industry - Disruptive innovation opportunities for leveraging custom typography to design visually appealing and engaging printed materials for businesses of all industries.