The Arby's Wagyu Blend Burger is being tested by the brand for a limited time to offer consumers with a premium option that has been traditionally reserved for formal restaurants. The burger is made with a hamburger patty consisting of 52% American wagyu beef along with 48% sirloin beef, which delivers a premium flavor experience for patrons to enjoy. The burger is topped with tomato, lettuce, red onion, cheese pickles and a special sauce, all served on a toasted bun.
The Arby's Wagyu Blend Burger is being tested for four-weeks while supplies last at a price point of $5.99 for the sandwich alone or $8.49 for a combo meal. The burger speaks to the increased demand for premium QSR menu items amongst patrons.
Blended Wagyu QSR Burgers
The Arby's Wagyu Blend Burger is Being Tested for a Limited-Time
Trend Themes
1. Premium QSR Menus - Restaurants are experimenting with premium ingredients and flavors to satisfy increasing demand for elevated quick-service options.
2. Blended Meat Offerings - Combining different types of meat, such as American wagyu and sirloin beef, can provide a unique flavor profile for QSR burgers.
3. Limited-time Offerings - Creating time-limited menus or specials can help brands bring attention to new products and generate buzz among customers.
Industry Implications
1. Fast Food - Fast food chains like Arby's are innovating through the incorporation of premium ingredients and flavors, signaling a shift towards higher-end, gourmet QSR experiences.
2. Meat Production and Distribution - The combination of different meat types to create unique and flavorful blends presents opportunities for suppliers and distributors to innovate their offerings to meet the needs of QSRs.
3. Sauces and Condiments - Introducing a special sauce to a limited-time menu item can help sauce and condiment producers showcase their products and build brand awareness among QSR patrons.