Imagery Estate Winery is introducing an AR mobile app that helps to create artful, shareable moments with painterly filters. Imagery recently launched a creative take on wines with its Imagery Collection, which blends traditional and esoteric varietals. Some of the products that can be found in this new collection include Sauvignon Blanc, Chardonnay, Pinot Noir and Cabernet Sauvignon, which specifically appeal to Millennials—and the winery's new augmented reality app helps this target demographic engage with the new products.
The Imagery AR app for Apple and Android devices can be used to scan any Imagery label or logo from the new Imagery Collection. From there, one of four different art filters can be applied to one's immediate surroundings to create artful scenes that can instantly be shared via text, email and social media.
Painterly AR Wine Apps
Imagery Estate Winery's AR Mobile App Applies Artful Filters
Trend Themes
1. AR Wine Apps - The rise of augmented reality wine apps offers opportunities to create immersive and interactive wine experiences.
2. Painterly Filters - The use of painterly filters in AR apps presents opportunities to blend art and technology, creating visually stunning content for sharing.
3. Millennial-targeted Engagement - Augmented reality apps catered towards Millennials provide innovative ways to engage this demographic and enhance their wine consumption experiences.
Industry Implications
1. Wine Industry - The wine industry can tap into augmented reality technology to enhance wine tastings, storytelling, and consumer engagement.
2. Mobile App Development - The growth of augmented reality wine apps requires mobile app developers to specialize in integrating AR features into their applications.
3. Social Media Marketing - Marketers in the social media industry can capitalize on the shareability of artful scenes created with AR filters and leverage user-generated content to promote brands and products.