HBO created AR lenses for Snapchat to promote its show, 'His Dark Materials.' The campaign was launched in the United States and it allows Snapchat users to interact with characters from the series. HBO worked alongside the Snapchat lens team to recreate the animal character from the show in detail.
The campaign also features locations that Snapchat users can interact with. If fans of the show go to the TCL Chinese Theater in Hollywood, they will be able to access an AR experience, as well as physical posters promoting the show.
The Snapchat campaign will allow HBO to promote its show among younger audiences, as 90% of teens in the United States use the platform. Additionally, consumers are able to share photos from the AR lenses to other Snapchat users, which is a good way to organically promote the show.
Show-Promoting AR Lenses
HBO Launched a Snapchat Campaign for Its 'His Dark Materials' Series
Trend Themes
1. AR Advertising Campaigns - Creating AR lenses on platforms like Snapchat allows for interactive and immersive advertising experiences that resonate with younger audiences.
2. Location-based AR Experiences - Combining AR technology with specific physical locations provides opportunities for brands to create unique, memorable experiences for consumers.
3. Organic Social Media Promotion - Enabling users to easily share AR lens photos on social media platforms like Snapchat can generate organic buzz and word-of-mouth promotion for TV shows and other media content.
Industry Implications
1. Entertainment - The entertainment industry can leverage AR advertising campaigns to engage and captivate audiences with their shows and movies.
2. Technology - Developing location-based AR experiences requires advanced technology solutions and expertise.
3. Marketing and Advertising - Organic social media promotion through AR lenses offers new possibilities for marketing and advertising professionals to promote products and services.