'Frozen Planet: Face to Face' is the name of a dynamic new Sea Life London Aquarium attraction that's been created in partnership with BBC Earth. Rather than showcasing animals in captivity, this new attraction is driven by some of the most cutting-edge technology available today.
Through immersive augmented reality experiences, visitors are able to take a walk to encounter a polar bear and her cubs, killer whales, cracking ice beneath their feet and other elements of the natural environment that these incredible creatures call home.
As a companion to the visuals provided by BBC Earth, there are also multi-sensory elements to the experience, such as scents and sounds that will make visitors feel as if they've been transported deep into the heart of the arctic.
Simulated Aquarium Exhibits
The Newest Sea Life London Aquarium Attraction is Driven by AR
Trend Themes
1. Augmented Reality Aquarium Experiences - Disruptive innovation opportunity: Develop AR-based aquarium exhibits to provide immersive and interactive experiences for visitors, bringing marine life to life.
2. Multi-sensory Immersive Attractions - Disruptive innovation opportunity: Create attractions that combine visual, auditory, and olfactory elements to enhance the visitor experience and create a more immersive environment.
3. Partnerships with Media Companies - Disruptive innovation opportunity: Establish collaborations with media companies to leverage their content and expertise in creating engaging and educational experiences in the attractions industry.
Industry Implications
1. Tourism and Hospitality - Disruptive innovation opportunity: Integrate AR technology and multi-sensory elements into tourist attractions to enhance visitor engagement and create truly memorable experiences.
2. Entertainment and Media - Disruptive innovation opportunity: Explore partnerships with attractions and aquariums to create immersive experiences that bring entertainment and educational content together.
3. Technology and Software - Disruptive innovation opportunity: Develop innovative AR solutions and software platforms tailored specifically for the attractions industry to facilitate the creation of interactive and immersive experiences.