These Applebee's burgers are being launched at participating locations in the US to offer patrons a decidedly artisan-quality option that doesn't skimp on quality or flavor.
The burgers include the Bourbon Street Mushroom Swiss Burger and the Neighborhood Double Burger, which are both crafted with quality ingredients. The Bourbon Street Mushroom Swiss Burger features a beef patty flavored with Cajun spices, a house-made garlic mayo, black pepper sauce, two Swiss cheese slices, sautéed mushrooms and onions. The Neighborhood Double Burger boasts two beef patties with a buttery garlic sauce, pickles, American cheese and shredded lettuce.
The new Applebee's burgers are available for a limited time only and are being launched with a limited time wing special where patrons can get a five-piece order with any burger for just $1 extra.
Artisan-Quality Restaurant Burgers
These Applebee's Burgers Come in Two Options to Choose From
Trend Themes
1. Gourmet Fast Food - Major fast food chains incorporating artisan-quality ingredients and flavors in their menu offerings creates an opportunity for food startups to enter the market with similar offerings.
2. Limited-time Offers - The popularity of limited-time offers in fast food chains presents an opportunity for other food and beverage businesses to experiment with seasonal items or exclusive deals to attract customers and increase sales.
3. Regional Menu Items - Introducing regional or location-specific menu items can provide a unique dining experience for customers and could attract a global audience, as seen in social media trends for unique food items.
Industry Implications
1. Fast Food - Incorporating artisan-quality ingredients and exclusive discounts can allow fast food chains to appeal to a broader customer base and compete with gourmet food startups.
2. Food and Beverage - The introduction of artisan-quality ingredients in fast food chains creates a potential avenue for food and beverage companies to partner with these chains and supply quality ingredients to enhance their menu offerings.
3. Hospitality - The popularity of unique menu offerings in restaurant chains like Applebee's creates an opportunity for hotels and other hospitality providers to introduce location-specific menu items to further enhance the dining experience for customers.