Apple Music's Black History Month playlist was curated by famed makeup artist Pat McGrath. This release is just one initiative from the music streaming giant that hopes to celebrate the achievements of Black artists. Alongside this playlist, arrives original content from Ava DuVernay, Tracee Ellis Ross, Naomi Campbell and more.
The playlist features five hours of music that falls into the theme of ‘Matriarch’ and ultimately celebrates the strength and leadership of Black women. In a press release regarding the collaboration, McGrath stated "Curating nearly five hours of music from inspirational icons and legendary ladies of the past, present and future was a joy".
The playlist features songs from Whitney Houston, Megan Thee Stallion and more.
Matriarch-Inspired Playlists
Pat McGrath Curated Apple Music's Black History Month Playlist
Trend Themes
1. Celebrity-curated Playlists - The rise of celebrity-curated playlists presents an opportunity for music streaming platforms to attract new users and leverage the social influence of artists.
2. Celebrating Diversity - Focusing on cultural observances such as Black History Month provides an opportunity for companies to showcase their commitment to diversity and inclusion.
3. Content Partnerships - Collaborations between content creators and distribution platforms, such as Apple Music and celebrities like Pat McGrath, create opportunities to cross-promote products and increase revenue streams.
Industry Implications
1. Music Streaming - Music streaming platforms can integrate playlists curated by celebrities and recognize cultural events to increase user engagement and expand their user base.
2. Celebrity Product Partnerships - Celebrities can partner with product manufacturers to produce exclusive products that appeal to niche audiences.
3. Beauty and Fashion - Beauty and fashion brands can collaborate with celebrities or content creators to produce new product lines or collections that speak to diverse audiences.