The Apparel app is a digital platform that allows consumers to customize their garments using augmented reality. Consumers can add geometric and modular patterns and shapes to their clothing using the app that move around and add dimension to the clothing.
The app works in conjunction with a simple black shirt that when viewed through a camera on a smartphone with the Apparel app pulled up, can be altered with moving geometric shapes that shift and change on and around the shirt. The designs are visual translations of data from a Twitter feed, so the shapes change depending on the incoming interactions from the social media account. The connection between design, social media and fashion moves in real time against the black shirt for consumers to see.
Augmented Reality Fashion Apps
The Apparel App Scans Clothing to Add Digital Image Accessories
Trend Themes
1. Augmented Reality Fashion - Opportunity for fashion brands to leverage augmented reality technology to offer customizable and interactive clothing experiences.
2. Digital Image Accessories - Potential for companies to develop digital accessories that can be added to clothing through augmented reality, allowing consumers to personalize their outfits.
3. Real-time Data Integration - Disruptive innovation opportunity for fashion industry to integrate real-time data from social media platforms to create dynamic and responsive designs.
Industry Implications
1. Fashion Retail - Fashion retailers can explore incorporating augmented reality technology into their online platforms to offer immersive shopping experiences.
2. Technology - Tech companies can develop augmented reality applications that enhance fashion experiences by offering advanced digital customization options.
3. Social Media - Social media platforms can collaborate with fashion brands to integrate real-time data and enable interactive augmented reality features that engage users.