'SNUKR' is the name of a new app for discovery that comes from the word "chneuquer," meaning to rummage or snoop. The app describes itself as a "participatory tool for editing dynamic content about one's interests," and has users generate their own itineraries or explore those created by others, based on one's mood.
Just as many social networks use photos or text to have people express themselves, SNUKR uses locations in order to bring people together. On the platform, users are able to search by tags, helping to create rich landscapes of points of interests.
SNUKR is one of the emerging apps that was showcased at this year's Web Summit, a technology conference where many hopeful start-ups have caught big breaks and become integral in different circles in the world.
Personalized Mapping Apps
'SNUKR' is a Unique New App for Discovery and Sharing Locations
Trend Themes
1. Participatory Discovery - Developing apps that allow users to generate their own itineraries or explore curated ones based on their mood presents an opportunity for disruptive innovation in the travel and tourism industry.
2. Location-based Social Networks - Creating platforms that enable users to connect and express themselves through locations rather than photos or text opens up possibilities for disruptive innovation in the social networking industry.
3. Tag-based Search - Implementing tag-based search functionality in mapping apps can revolutionize the way users discover and explore points of interest, presenting disruptive innovation opportunities in the technology and navigation industries.
Industry Implications
1. Travel and Tourism - The personalized mapping app trend can bring disruptive innovation opportunities for travel and tourism companies who can leverage participatory discovery to provide unique travel experiences.
2. Social Networking - The rise of location-based social networks presents disruptive innovation opportunities for companies in the social networking industry, allowing users to connect and express themselves through location-centric interactions.
3. Technology and Navigation - The integration of tag-based search functionality in mapping apps offers disruptive innovation opportunities for technology and navigation companies to enhance user experiences and revolutionize the way users discover and explore points of interest.