Over the past few months, Snapchat has been ramping up its social selling features in partnership with several major brands and recently, it played host to a first-of-its-kind in-app fashion show from adidas.
The Fashion 5 Ways show was shared on Snapchat's Discover page recently, giving social media users the chance to get their hands on the adidas Originals Falcon W style with ease. By swiping up within the app, users were taken to a Shopify page where the footwear style could instantly be purchased.
Fashion 5 Ways is a show that specifically targets young female women between the ages of 13 to 24 who want to see the many different ways closet staples, like sneakers, may be worn.
Ephemeral App Fashion Shows
adidas' Fashion 5 Ways Snapchat Shows Links to a Shoppable Experience
Trend Themes
1. Ephemeral App Fashion Shows - Ephemeral app fashion shows offer opportunity for brands to create exclusive, time-sensitive content that encourages immediate purchase decisions.
2. Social Selling Via Snapchat - Snapchat's focus on social selling offers a new channel for brands to reach younger audiences and convert them into customers through interactive experiences.
3. Shoppable Snapchat Experiences - Shoppable Snapchat experiences allow brands to seamlessly integrate product purchasing options within engaging social content.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can leverage ephemeral app fashion shows to showcase new collections and create exclusive purchasing opportunities for younger consumers.
2. Social Media - Social media platforms like Snapchat offer a new channel for driving social commerce and providing interactive shopping experiences for younger audiences.
3. E-commerce - Shoppable Snapchat experiences, such as in-app fashion shows, offer e-commerce brands a new way to connect with customers and drive sales through social media.