There are many coffee and alcohol crossovers that exist across the spirits industry, but Apothic Wines is looking to introduce consumers to something entirely new with its 'Apothic Brew,' a cold brew coffee-infused red wine blend.
Apothic Brew makes for an unexpected combination of drinks, but as the winemaker behind the idea says, "I realized that many of the characteristics in cold brew coffee and red wine naturally complement each other."
A small-batch release is set to be shared in April, offering consumers a coffee-infused wine that will contain less caffeine than what can be found in a standard cup of decaf. For the utmost enjoyment, Apothic Wines suggests enjoying Apothic Brew in one of two ways: at room temperature like red wine, or chilled like cold brew.
Cold Brew-Infused Wines
Apothic Wines' 'Apothic Brew' is a Red Wine Blend Enhanced with Coffee
Trend Themes
1. Cold Brew-infused Beverages - Exploring the intersection of coffee and alcohol may be a disruptive innovation opportunity for companies to create unique sensory experiences for consumers.
2. Small-batch Releases - Offering limited edition and exclusive products on a periodic basis can drive excitement among consumers and lead to increased sales for companies.
3. Complimentary Flavor Profiles - Identifying unique and compatible flavor combinations can offer companies an opportunity to innovate and create niche products that differentiate them from competitors.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can explore the trend of cross-collaborations between different beverage categories to appeal to consumers who seek unique sensory experiences.
2. Coffee - As the interest in cold brew coffee continues to grow, coffee companies can introduce innovative products that cater to consumers who look for new taste sensations.
3. Wine - Winemakers can cater to consumers who crave new and unique sensory experiences by exploring and experimenting with new flavor combinations.