The Weetabix 'Any-Which-Way-A-Bix' campaign has been announced by the cereal brand as its latest marketing strategy to help encourage consumers to try the cereal in different ways. While Weeabix cereal is commonly consumed in the morning, the new campaign encourages consumers to try it as a snack, a mini meal or however else they desire. This taps into the growing popularity of smaller, alternative meals that many consumers are eating instead of larger ones at set hours of the day.
The Weetabix 'Any-Which-Way-A-Bix' campaign plays on the key aspect of food customization and will be launched in a cross-platform format with in-store branding, TV advertisements and much more. The campaign will launch on January 1, 2019 and is sure to be a hit amongst consumers looking to start the new year off on the right foot with healthier food options.
Cereal Customization Campaigns
The Weetabix 'Any-Which-Way-A-Bix' Campaign is Inspirational
Trend Themes
1. Food Customization - The trend of food customization presents opportunities for brands to offer personalized options and cater to individual preferences.
2. Alternative Meals - The rise of alternative meals provides opportunities for brands to create new products or repurpose existing ones for different consumption occasions.
3. Cross-platform Marketing - The trend of cross-platform marketing allows brands to reach consumers through multiple channels and create a cohesive brand experience.
Industry Implications
1. Cereal - The cereal industry can explore new product variations and marketing campaigns that highlight customization options.
2. Snack Foods - Snack food brands can tap into the trend of alternative meals by offering nutritious and convenient options for on-the-go consumption.
3. Advertising and Marketing - The advertising and marketing industry can help brands develop and execute cross-platform campaigns to reach and engage target audiences.