MakeupFood by Onday Cosmetics is introducing a new anti-pollutant skincare line for all skin types called Millennial Grass on Kickstarter. The crowdfunding campaign introduces three protective products: the Primer, Brightening Serum Elixir and the Therapy Time facial mask. Each of these products is charged with antioxidant-rich ingredients like Eastern prickly pear powder extract. Resilient Eastern prickly pear is native to Korea and thrives year-round—notably, the ingredient boasts up to five times the Vitamin C as compared to aloe vera.
While the pollution-fighting Primer is designed to block fine dust particles and provide sun protection, the MakeupFood Brightening Serum Elixir offers similar properties but with brightening, toning and moisturizing benefits. The face masks are formulated to provide shielding from harmful environmental stressors, which can speed up the visual signs of aging.
K-Beauty Anti-Pollutant Skincare
Millennial Grass' Primer, Serum and Face Mask are Protective
Trend Themes
1. Pollution-fighting Skincare - The growing concern about air pollution is creating an opportunity for companies to develop skincare products that protect the skin from environmental stressors.
2. Antioxidant-rich Ingredients in Skincare - The incorporation of naturally antioxidant-rich ingredients such as Eastern prickly pear powder extract can provide skincare product manufacturers with a competitive edge.
3. Multi-functional Skincare Products - The development of skincare products that provide multiple benefits such as sun protection, brightening, toning, and moisturizing can offer consumers a more convenient and efficient skincare routine.
Industry Implications
1. Cosmetics - The cosmetics industry can capitalize on the increasing demand for pollution-fighting skincare and develop innovative products that protect and enhance the skin.
2. Beauty - The beauty industry can explore the use of naturally antioxidant-rich ingredients in their skincare formulations to meet consumers' growing preference for natural and organic products.
3. Health and Wellness - The health and wellness industry can collaborate with skincare manufacturers to develop products that promote overall skin health and protect against environmental stressors.