Andreas Verheijen uses plants the same way most sculptures use clay.
Known as "the flower engineer," Andreas Verheijen uses his sculpting skills in bringing these floral structures to life. He spent over a decade working at a Harrods' floral department honing his craft, and although his living works might lack the permanence of sculptures engineered from clay or stone, their vibrant colors and lively nature make up for their short lifespan.
Implications - With so many different harmful elements coming out each day, consumers are looking for more ways to protect the planet than ever before. Products that feature a green element are appealing to those who want to promote an environmentally friendly lifestyle.
Delicate Floral Installs
Andreas Verheijen Sculpts With Plants Instead of Clay
Trend Themes
1. Floral Sculptures - Creating sculptures using plants instead of traditional materials opens up new avenues for eco-friendly design
2. Sustainable Art - The trend of sustainable living extends to the art world, inspiring artists to explore sustainable mediums and methods
3. Living Installations - Embracing the temporality of living installations creates opportunities for ephemeral and socially conscious art
Industry Implications
1. Floral & Garden Design - There is an opportunity for floral and garden designers to adopt a more eco-friendly and socially responsible approach to their craft
2. Environmental & Sustainable Design - The incorporation of eco-friendly and sustainable design practices into industries such as architecture and interior design can pave the way for new innovations
3. Art & Sculpture - Exploring new materials and techniques that prioritize sustainability and environmental consciousness can lead to disruptive and socially impactful art