Anchor Cheddar was looking for an updated design for its cheese packaging, however it did not want to move so far away from traditional branding so that customers wouldn't recognize the coveted company. Elmwood took these instructions and created a packaging that exudes the comforts of home, while retaining the Anchor Cheddar original look.
The design features a heart shape in the central part of the package, which immediately invites consumers to see this as a friendly brand. Bright colors were also used in order to convey the quality of the food inside (instead of dull hues which could signal over-aging of the product). The anchor crest also received a few updates, with Elmwood featuring cheese and crackers to reference what the product can be used for if customers decide to throw a party or eat a few appetizers.
Heart-Shaped Cheese Branding
Elmwood Revamps Anchor Cheddar with a Comforting Design
Trend Themes
1. Heart-shaped Packaging - Create packaging designs with heart-shaped elements to add a friendly and inviting touch to the brand.
2. Bright Color Palette - Utilize vibrant and bold colors in packaging to convey the quality and freshness of the product.
3. Updated Brand Crest - Revamp brand logos by incorporating relevant product visuals to provide additional context and usage ideas.
Industry Implications
1. Food and Beverage - Apply heart-shaped packaging and bright color palettes to food and beverage products to enhance consumer appeal and communicate freshness.
2. Packaging Design - Explore innovative packaging design techniques, such as incorporating heart shapes and vibrant colors, to differentiate brands and attract consumers.
3. Branding and Marketing - Reinvent brand crests by incorporating relevant visuals to showcase product usage and inspire consumer engagement.