New York bar Amor y Amargo has a recipe for a grown-up take on that most classic of frat boy beverages: the Jager bomb.
Amor y Amargo (which means Love and Bitters in Spanish) serves a modern take on the Jager bomb called the Stag's Leap. It uses Jagermeister as its base, dressing it up with sweet vermouth, root beer bitters, seltzer water and orange peel. It's a more calmed down, sophisticated version of the cocktail so popular on college campuses.
Amor y Amargo makes a great move with this Jagermeister cocktail, playing on college nostalgia, but giving it an enjoyable, grown-up twist. Jagermeister as a company continues to thrive on its party-associated brand identity, but it would do well to also take a page out of Amor y Amargo's recipe book in order to keep up with its consumers as they age out of their college days.
Grown-Up Frat Boy Cocktails
This Amor y Amargo Cocktail is an Adult Version of the Jager Bomb
Trend Themes
1. Adult-ifying Party Drinks - Bars and restaurants are offering sophisticated twists on classic college party drinks, creating opportunities for companies to expand their market by catering to older customers.
2. Upscale Cocktail Ingredients - Using high-quality, premium ingredients in cocktails can elevate the drinking experience and attract more discerning customers.
3. Bar Nostalgia - Referencing past eras and cultural touchstones, such as college days, can add an element of fun and familiarity to drinking establishments and their menus.
Industry Implications
1. Alcohol and Beverage - Companies in the alcohol and beverage industry can take advantage of the trend towards sophisticated cocktails and nostalgic bar experiences by offering premium ingredients and innovative recipes.
2. Restaurant and Hospitality - Restaurants and hospitality businesses can tap into the trend of adult-ifying party drinks and bar nostalgia by incorporating unique and sophisticated cocktails into their menus and decor.
3. Marketing and Advertising - Marketing and advertising firms can help companies in the alcohol and hospitality industries cater to older customers by creating campaigns that highlight sophisticated twists on classic drinks and nostalgic bar experiences.