Left Hand, a veteran-owned brewing company based in Colorado, has launched a brand new American IPA that doesn't merely taste great but also aims to raise money to support veterans, service members and their families.
Developed as part of an agreement with Soldiers' Angels, a national non-profit organization, the 'Homefront IPA' will help raise money for the delivery of emergency assistance to wounded warriors and their families.
The beer itself is a proudly American IPA that has in-your-face arboreal aromas that are balanced out by a citrusy end note, with notes of biscuit, honey and grapefruit pith said to be involved in a beer that has a gorgeous copper hue and a creamy head. The addition of orange zest towards the end of the brewing process adds a further layer of delicious complexity to this veteran-supporting beer.
Soldier-Supporting American IPAs
This Beer is Raising Funds to Support Veterans & Their Families
Trend Themes
1. Veteran-supporting Beverages - The trend of creating products that not only taste great but also support veteran causes and charities is growing.
2. Collaborations with Non-profit Organizations - More companies are partnering with non-profit organizations to help raise funds and awareness for important causes.
3. Innovative Fundraising Opportunities - Companies are finding unique and creative ways to raise funds for charities while also promoting their products.
Industry Implications
1. Craft Brewing - Craft breweries and beer companies can partner with non-profit organizations and create unique products to support a variety of causes.
2. Non-profit Organizations - Non-profit organizations can collaborate with different companies to create mutually beneficial partnerships that raise funds and awareness for important causes.
3. Food and Beverage - The food and beverage industry can focus on creating products that not only taste good but also do good by supporting charitable causes.