The American Airlines Los Angeles flash mob is the latest public dance display to hit the streets.
The American Airlines Los Angeles flash mob starts off with a father and his daughter walking around; all of a sudden, a man dances past them. As the group descends down the stairs, the audience sees more dancers at the top dancing. Soon, more and more people join to create a wonderful display of a meticulously planned, choreographed dance that has now caught the attention of passersby. It also turns out the father-and-daughter duo was in on it the whole time, as they too participate in the whimsical demonstration.
The flash mob is part of American Airlines' celebration of "10 new destinations from LAX, including a nonstop flight to Shanghai and nine other U.S. cities." The clip was filmed at the U.S. Bank Plaza in downtown Los Angeles.
Choreographed Airline Stunts
The American Airlines Los Angeles Flash Mob Stuns Passersby
Trend Themes
1. Public Dance Displays - Companies can leverage the viral power of public dance displays to promote their products or services.
2. Experiential Marketing - Increasingly, brands are using experiential marketing to engage with audiences and create memorable experiences.
3. Surprise Marketing - Surprise marketing campaigns continue to gain popularity as they create moments of delight and strong emotional connections with consumers.
Industry Implications
1. Airline - Airlines can use flash mobs and other experiential marketing tactics to promote new routes and destinations to potential customers.
2. Event Planning - Event planning companies can offer flash mob coordination services to businesses looking to create unique and memorable marketing campaigns.
3. Tourism - Tourism boards can incorporate public dance displays into their marketing strategies to promote their destinations and increase visitor numbers.