Colorado-based Old 121 Brewhouse has launched a brand new amber lager that is designed to provide a consistently satisfying easy-drinking experience whilst also providing an opportunity for beer lovers to parlay their love for the beverage into support for veterans from the area.
The Pride and Patriotism Amber Lager is a medium-body brew that bears a light amber hue and, at an alcohol percentage of 4.5 percent and bitterness rating of 25, is designed to appeal to a wide swathe of beer drinkers.
What's more, $1 from every beer sold will be donated to the Colorado Veterans Project, a non-profit organization that is designed to mobilize support for veterans, making this a great example of how breweries can engage in worthy social causes whilst also creating awareness for their quality products.
Patriotism-Promoting Amber Lagers
This Beer Pays Tribute to Military Veterans From Colorado
Trend Themes
1. Pride-and-patriotism Beers - Breweries can create beers that promote patriotism and support social causes to appeal to a wider demographic.
2. Charitable Alcohol Sales - Alcohol companies can increase their social impact by donating a portion of profits to charitable causes.
3. Veteran Support Campaigns - Companies can create social campaigns that mobilize support for the veteran community and raise awareness for their brand.
Industry Implications
1. Alcohol Industry - Alcohol companies can increase profit and appeal to a wider demographic by promoting social causes and engaging in charitable campaigns.
2. Veteran Non-profit Sector - Veteran non-profit organizations can partner with businesses to increase fundraising and awareness for their cause.
3. Craft Brewery Industry - Craft breweries can differentiate themselves in a crowded market by promoting their social causes and creating unique and appealing beer options.