The price wars continue to heat up as the 'Amazon Saver' range is announced by the e-commerce brand to help it compete even more strongly with mainstream retailers. The private-label product line from the brand's Amazon Fresh grocery business is positioned as a no-frills range of items that include pantry staples like crackers, cookies, condiments, canned fruits, and more. The products are all priced below the $5 mark, while Amazon Prime members can also enjoy an additional 10% off to sweeten the deal for shoppers.
Worldwide VP at Amazon Fresh Claire Peters spoke on the Amazon Saver range saying, "We're always looking to make grocery shopping easier, faster, and more affordable for our customers. With expanded Prime member savings, the introduction of the new Amazon Saver brand, and simplified online shopping, it’s now easier than ever to get your weekly grocery shopping done on a budget with Amazon Fresh — whether you're browsing the aisles or filling your online cart."
Private Label eCommerce Groceries
The Amazon Saver Range Offers Competitive Price Points
Trend Themes
1. Private-label Expansion - The growth of private-label products allows eCommerce giants to offer budget-friendly alternatives to national brands, enhancing customer loyalty.
2. Price Competition Intensifies - Amazon Saver's competitive price points illustrate the increasing price competition among retailers, pushing the market towards more affordable options for consumers.
3. Enhanced Member Benefits - Amazon Prime's additional 10% savings on the Amazon Saver range exemplifies the trend of enhanced loyalty programs aiming to provide more value to subscribers.
Industry Implications
1. Ecommerce Grocery - ECommerce grocery platforms like Amazon Fresh are revolutionizing traditional grocery shopping by offering convenient and personalized shopping experiences.
2. Private-label Manufacturing - Private-label manufacturing sees growth as large retailers create their product lines to capture budget-conscious consumers.
3. Subscription Services - Subscription services gain traction through added value propositions, such as the extra savings for Amazon Prime members on grocery purchases.