This amazing 30 second ad features a woman clad in a water dress that moves fluidly as she walks. The Mattoni ad shows top model Hana Soukupová showing off clothes made from water with the help of clever trick photography.
The director Matthias Zentner and his German staff did a fabulous job with the Italian mineral water company’s creative idea. The model also has to be applauded because the cooler weather must have made it uncomfortable as she had to be filmed almost in the nude.
Dresses Made of Water
Mattoni Mineral Water Ad
Trend Themes
1. Water-based Fashion - Innovative use of water as a fabric for clothing, presenting opportunities in sustainable fashion design and production.
2. Trick Photography - Exploration and experimentation with the art of trick photography, providing industries with better and unique advertising techniques.
3. Modeling Innovation - Development of new methods and technologies in modeling, creating revolutionary ways to showcase different products.
Industry Implications
1. Fashion and Apparel - Fashion and apparel industries can explore this unique opportunity to create sustainable and environmentally-friendly clothing and accessories.
2. Photography and Advertising - Industries like photography and advertising can leverage this trend to create visually captivating and attention-grabbing marketing campaigns.
3. Modeling and Talent Management - Modeling and talent management industries can innovate new ways to provide modeling services and cater to various client needs using groundbreaking technology and techniques.