Italy-based graphic designer Domenico Liberti has found a shocking but effective way to bring awareness to his Alzherimer's campaign. Looking to gain supporters for Alzheimer's research, Liberti erased the faces from several vintage family photos. This is a clear reference to the extreme and tragic memory loss experience by Alzheimer's patients. When a person with Alzheimer's Disease looks at an old family photo they might not recognize anyone in the frame. By erasing the faces from these photos, Liberti evokes the pain experienced by Alzheimer's patients and their loved ones.
Alzheimer's campaigns like Liberti's are fantastic in their ability to both address the issue artistically and evoke sympathy from viewers. With more Liberti-esque campaigns, hopefully Alzheimer's research will gain further awareness and researchers will be closer than ever to finding a cure.
Nostalgic Alzheimer's Campaign Ads
Domenico Liberti Erases Family Photos to Evoke Awareness
Trend Themes
1. Nostalgic Alzheimer's Campaigns - Creating nostalgic campaigns that evoke empathy and awareness for Alzheimer's patients through artistic techniques.
2. Memory Loss Awareness - Using visual cues such as erasing faces from photos to highlight the extreme memory loss experienced by Alzheimer's patients.
3. Artistic Approaches in Health Campaigns - Exploring innovative and visually impactful methods to address health issues like Alzheimer's and engage viewers.
Industry Implications
1. Healthcare - Opportunities for healthcare providers and researchers to collaborate on Alzheimer's awareness and advanced research methods.
2. Advertising and Marketing - Potential for advertising agencies and marketers to develop creative campaigns that raise awareness and support for Alzheimer's research.
3. Art and Graphic Design - Integration of artistic techniques, such as erasing faces from photos, to create thought-provoking visuals that bring attention to Alzheimer's and related campaigns.