Alternative Apparel is a brand that has successfully (depending on who you ask of course) straddled the line between corporate and social. It's a popular brand with over 160,000 likes on Facebook and a verified Twitter account with over 40,000 followers. It has two locations in California, in Los Angeles and Venice Beach.
What makes the brand, well, a brand is its attempt to grab consumers through various facets of life, not just clothes. "Get the latest + greatest on all things Alternative including new styles, fashion and trends, music, art and more more," says their Twitter bio. While that may capture people more than their lengthily important vendor guidelines and principles, social responsibility is crucial to Alternative Apparel.
Contact Information
Alternative Apparel website
Alternative on Facebook
Alternative on Twitter
Alternative on Pinterest
Alternative on Tumblr
Alternative on Foursquare
Alternative on YouTube
Global Community Clothing Brands
Alternative Apparel Straddles the Line Between Corporate & Social
Trend Themes
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Industry Implications
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