The Altavia 'Every Communication' ads are the ideal way to advertise the week that everyone will be talking about in Milan, Italy, from October 3rd to the 9th. By quoting experts in the field who were terribly wrong about the future of developments like the Internet, the agency aims to prove the motto of the week: "No one can stop communication."
The Altavia 'Every Communication' ads are funny and colorful, highlighting the importance of the week, which is to celebrate the role and existence of diverse channels of communications in society. The quotes are just right. For example, when talking about the Internet the quote reads, "The Internet will collapse in 1996," in addition to the name and date of the person who said it. In this case, Robert Metcalfe founder of 3Com, 1996 was the wronged fortune teller.
Wronged Fortune Teller Campaigns
The Altavia 'Every Communication' Ads Show Incorrect Assumptions
Trend Themes
1. Celebration of Communications - The Altavia 'Every Communication' ads prove the importance of diverse channels of communication in society.
2. Learning From Mistakes - Using quotes from experts who were wrong about future developments like the Internet can be a humorous and effective advertising strategy.
3. Unstoppable Communication - The motto of the week in Milan, 'No one can stop communication,' highlights the continued growth and importance of communication in our lives.
Industry Implications
1. Advertising - The Altavia 'Every Communication' ads demonstrate a creative and humorous approach to advertising that could be replicated in other industries.
2. Technology - The use of incorrect assumptions from experts about the future of technology provides an opportunity for learning and innovation in the tech industry.
3. Media - The celebration of diverse channels of communication in society highlights the continued relevance and importance of the media industry in our lives.