Alpro Plant Protein is a new plant-based beverage from the Danone-owned brand that's crafted with taste and nutrition as top-of-mind attributes to support changing consumer habits. The drinks contain 50-grams of protein per carton with 10-grams per serving to make the beverages ideal for consumers looking for simple ways to increase their intake of protein. The drinks come in two flavor options including Plain and Chocolate, which both have a soy-based recipe that is creamy and also free from added sweeteners.
The Alpro Plant Protein drinks are arriving in the UK and comes as part of Danone's larger shift towards plant-based products to support consumers who are increasingly embracing alternatives to dairy. The products also react to protein concerns amongst consumers going plant-based.
Plant-Based Protein-Rich Alt Milks
Alpro Plant Protein Has No Sweeteners and Comes in Two Flavors
Trend Themes
1. Plant-based Protein-rich Beverages - Creating innovative beverages with high protein content to cater to consumers seeking plant-based alternatives and protein-rich nutrition.
2. Soy-based Dairy Alternatives - Developing soy-based products as dairy alternatives that are creamy, flavorful, and free from added sweeteners to meet changing consumer preferences.
3. Protein-enhanced Functional Beverages - Introducing functional beverages fortified with higher protein levels to address the growing demand for convenient ways to boost protein intake among consumers.
Industry Implications
1. Plant-based Food and Beverage Industry - Exploring opportunities in the plant-based food and beverage sector to capitalize on the increasing consumer shift towards plant-based diets and protein-rich alternatives.
2. Dairy Alternatives Market - Leveraging the dairy alternatives market by offering soy-based products that emulate the creaminess of traditional dairy products while meeting evolving consumer preferences.
3. Functional Beverages Sector - Navigating the functional beverages sector by developing protein-enhanced beverages that cater to health-conscious consumers seeking convenient ways to meet their protein needs.