New York-based alcoholic beverage brand Seagram’s Escapes has announced the launch of its newest variety pack product called 'Aloha Ice.'
The variety pack will feature four of Seagram's signature flavor varieties: Hawaiian Pog, Watermelon Pineapple, Island Berry, and Strawberry Kiwi. All of the bottles included in the pack feature a 3.2% alcohol by volume (ABV). In addition, the flavor varities were chosen by the brand because they evoke the tropical nature of Hawaii. Overall, the pack intends to facilitate a metaphorical "escape" from everyday life.
"We expect these unique Hawaiian-inspired flavor combinations to delight our customers with a quality, tropical fruit taste expected from the Seagram’s Escapes brand," said Chuck Buckingham, Seagram’s Escapes brand director, in a statement.
Hawaii Vacation-Themed Seltzers
Seagram's Escapes Intorduces New 'Aloha Ice' Variety Packs
Trend Themes
1. Tropical Themed Beverages - Companies can innovate by creating unique and interesting flavor combinations for alcoholic and non-alcoholic beverages that evoke the feeling of being on a tropical vacation.
2. Low Alcohol-by-volume (ABV) Beverages - Developing beverage products with low ABV can capture a growing market of health-conscious consumers who still want to enjoy a drink without the effects of high alcohol content.
3. Variety Pack Products - Creating variety pack products with multiple flavor options can entice customers to try the entire pack and potentially bring in more revenue for the company.
Industry Implications
1. Alcoholic Beverages - Alcohol companies can innovate their brands with unique flavors and low-ABV options to capture a growing market seeking healthier drink alternatives without sacrificing taste.
2. Non-alcoholic Beverages - Product developers can create tropical-themed and low-ABV options for non-alcoholic beverages to capitalize on the growing health-conscious market looking for more exciting drink options.
3. Packaging Design - There is an opportunity for packaging design companies to create attractive and unique packaging for variety pack products that will catch the attention of consumers and encourage them to try new flavor combinations.