Detoxwater makes a variety of aloe-infused water products and it is now introducing a highly concentrated aloe supplement that is said to be beneficial for one's digestive health, the elasticity of skin, nutrient absorption and immune system support.
According to Detoxwater CEO and founder Kenneth Park, "creating a pure aloe shot that could exist on its own has been a dream ever since we launched Detoxwater." The new formula is equivalent to drinking three bottles of Detoxwater, yet is a zero-calorie, zero-sugar solution that is incredibly rich in nutrients.
Veralixir by Detoxwater is set to be launched at this year's Natural Products Expo East and the aloe supplement shot will only be initially available to consumers exclusively via e-commerce retail platforms before it appears through retail partners.
Zero-Calorie Aloe Shots
Detoxwater's 'Veralixir' is a Highly Concentrated Aloe Supplement
Trend Themes
1. Aloe Supplement Shots - Opportunity for companies to develop and market highly concentrated aloe supplement shots as a convenient and beneficial health product.
2. Zero-calorie Solutions - Potential for brands to create zero-calorie, zero-sugar solutions that are rich in nutrients and provide health benefits.
3. Direct-to-consumer Sales - Opportunity to leverage e-commerce platforms to exclusively launch new products and generate demand before partnering with retail stores.
Industry Implications
1. Beverage Manufacturing - Disruptive innovation opportunities for beverage manufacturers to create new aloe-infused products, including highly concentrated supplement shots.
2. Health and Wellness - Industry can explore and promote the benefits of aloe supplements as part of a healthy lifestyle, focusing on digestive health, skin elasticity, nutrient absorption, and immune system support.
3. E-commerce - Opportunity for e-commerce platforms to serve as the primary distribution channel for new health products like aloe supplement shots, offering exclusivity and direct-to-consumer sales.