Alo Yoga, a brand that's known for its modern activewear styles, is now venturing into the creation of skincare with its own seven-piece collection called the Alo Glow System. Inspired by Ayurveda, the hero ingredient in the skincare collection is amla, also known as the Indian gooseberry. The plant is known as a nutritional powerhouse, as it's packed with vitamins and antioxidants, plus properties that help to soothe and brighten skin.
In the seven-piece skincare system, there are essentials like the Enzyme Facial Cleanser with aloe, the Radiance Serum with hyaluronic acid and a lightweight Luminizing Facial Moisturizer that's enriched with avocado and marula oil. As a complete skincare system, there are also a few products to support the body like the Mega-C Body Wash and the Superfruit Body Lotion with both amla and muscle-soothing arnica.
Berry-Powered Skincare Systems
The Alo Glow System Features Amla, the Indian Gooseberry
Trend Themes
1. Plant-powered Skincare - The use of nutrient-rich plants like amla in skincare could disrupt the traditional use of chemicals in skincare products.
2. Ayurvedic Beauty - Incorporating Ayurvedic principles and ingredients like amla in skincare could create a new market for holistic and natural beauty products.
3. Total Body Skincare - Creating a complete skincare system that includes body care products can disrupt the traditional division between skincare and body care products.
Industry Implications
1. Beauty - The beauty industry can benefit from incorporating natural ingredients like amla in skincare products.
2. Holistic Health - The holistic health industry can benefit from incorporating Ayurvedic principles and ingredients like amla in beauty and wellness products.
3. Green Beauty - The green beauty industry can benefit from the trend of plant-powered skincare and the use of natural and organic ingredients in their products.