Hot on the heels of its new Chili Cheese Burger, Whataburger has begun serving all-new Chili Cheese Fries.
Last month, Whataburger debuted its new Chili Cheese Burger, which features beef chili spread over top of two real beef patties and two slices of American cheese. The burger has been a big hit and, since then, fans have been asking the chain to offer a similar twist on its fries. In response, Whataburger has introduced the new all-new Chili Cheese Fries, which start with crispy French fries layered with a generous serving of the brand's original-recipe beef chili and a topping of shredded cheddar jack cheese.
Whataburger even suggests pairing the new Chili Cheese Fries with the original Chili Cheese Burger for the ultimate chili experience.
Beef Chili-Topped Fries
Whataburger is Serving Up All-New Chili Cheese Fries
Trend Themes
1. Chili-inspired Fast Food Offerings - Opportunity for fast food chains to add chili-based items to their menus and capitalize on their popularity.
2. Loaded Fries - The trend of topping fries with various meats, cheeses, and sauces continues, creating opportunities for new and creative combinations.
3. Menu Item Requests - Paying attention to customer requests and preferences can lead to successful new menu items and customer loyalty.
Industry Implications
1. Fast Food - Fast food chains have the opportunity to capitalize on the chili trend and meet customer requests by incorporating chili-based items into their menus.
2. Frozen Food - Companies in the frozen food industry can develop chili-based French fries or other similar products for the convenience of at-home consumption.
3. Food Delivery - Food delivery services can partner with fast food chains and incorporate chili-based menu items into their delivery options to cater to customers' preferences.