Alternative energy products are continuing to rise in popularity as consumers are seeking out ways to increase their activity levels throughout the day, which is seeing new options like the Go Big All-Natural Energy Shot be introduced. The all-natural refreshment is formulated with Guarana and features 200mg of caffeine per serving with no added sugars, artificial ingredients or chemicals. The shots contain just 25 calories each and come in three flavor options including Strawberry Fig, Blood Orange Ginger and Acai Blueberry.
CEO and Founder of Go Big Energy Vivi Mullen spoke on the Go Big All-Natural Energy Shots saying, "We are building a brand based on values of empowerment and authenticity, standing in stark contrast to the toxically masculine brands that dominate the energy drink industry.
Naturally Formulated Energy Shots
The Go Big All-Natural Energy Shot Comes in Three Tasty Flavors
Trend Themes
1. Alternative Energy Products - The demand for all-natural energy drinks is increasing, creating opportunities for the growth of alternative energy products and the disruption of traditional energy drinks market.
2. Clean Ingredient Formulations - The trend towards naturally formulated energy shots, made with clean ingredients and no added sugars or chemicals, is creating opportunities for health-conscious brands to disrupt the energy shots industry.
3. Empowerment Marketing - The trend towards empowerment and authenticity in branding offers an opportunity for brands to differentiate themselves and appeal to consumers seeking a healthier, more positive lifestyle.
Industry Implications
1. Energy Drinks - All-natural energy drinks may disrupt the traditional energy drinks market, creating potential for new competitors to enter the market with clean ingredient formulations.
2. Health Food - Naturally formulated energy shots are likely to appeal to health-conscious consumers shopping for natural and organic food and drink products.
3. Marketing - The trend towards empowerment and authenticity in branding may create opportunities for marketing and advertising professionals to specialize in this niche and cater to the changing needs of consumers.