Rubio's has teamed up with professional American surfers, Griffin and Crosby Colapinto to introduce a new menu item: the 'All-World Breakfast Burrito.'
Designed as a post-surfing meal or for those looking for a filling and nutritious breakfast option, this burrito "contains 47 grams of protein and includes eggs, bacon, fresh guacamole, french fries, salsa fresca, and Rubio’s signature chipotle white sauce." All these ingredients with various textures and flavors come together, wrapped in a tortilla with toasted cheese as the finishing touch.
Moreover, breakfast wraps and burritos are portable and easy to eat on the go. This makes them an excellent option for those who commute, travel frequently, or need a quick meal that can be eaten outside the home.
Post-Surf Burritos
Rubio's x Colapinto Brothers' Introduce the 'All-World Breakfast Burrito'
Trend Themes
1. Protein-packed Breakfasts - The demand for protein-rich breakfast options is growing as consumers prioritize convenient and nutritious meals.
2. Collaborative Menu Creations - Brands are increasingly partnering with influential personalities to craft unique and appealing food items.
3. Portable Convenience Foods - Meals designed for portability are gaining traction among busy individuals seeking quick and easy dining solutions.
Industry Implications
1. Food and Beverage - Expanding protein-enriched menu items caters to health-conscious consumers seeking flavorful and nutritious choices.
2. Celebrity Collaborations - Joint ventures between brands and celebrities can create buzz and attract niche markets with co-branded products.
3. Travel and Leisure - Portable food options are particularly appealing to travelers and commuters needing efficient meal solutions.