Trinity Brand Group, an independent full-service brand strategy and creative agency, has announced the relaunch of Founders Brewing Co.’s 'All Day IPA.' This collaboration involved "a refresh of the brand's visual identity, including an updated brandmark and packaging designed to enhance storytelling and improve shelf presence."
The modernized brandmark is designed for better visibility from a distance and facilitates application across various media and materials. Additionally, the relaunch includes a YouTube advertisement that features All Day IPA being served in a summer-inspired setting. The advertisement captures a group of friends enjoying the beer while engaging in social interactions, reflecting the brand’s focus on community and connection. These initiatives aim to rejuvenate the All Day IPA brand and strengthen its appeal to consumers as a relevant beer set within a highly competitive industry.
Refreshingly Bold Beer Campaigns
All Day IPA Debuts a Socially-Inclined Spot and New Can Look
Trend Themes
1. Visual Identity Refresh - Modernized brandmarks designed for better visibility support enhanced storytelling and brand recognition.
2. Community-centric Advertising - Advertisements highlighting social interactions foster a sense of community connection among consumers.
3. Summer-themed Marketing - Utilizing seasonal themes in video ads capitalizes on the emotional appeal linked to specific times of the year.
Industry Implications
1. Craft Beer - The evolving visual identities in packaging bolster competitiveness in the crowded craft beer market.
2. Advertising and Marketing - Innovative ad spots that emphasize community and connection can significantly alter traditional ad narratives.
3. Creative Agencies - Full-service agencies redefining brand strategies exemplify the importance of cohesive visual and emotional branding efforts.