For consumers looking to extract more from their daily water intake, the Zoé Water brand offers alkaline water beverages filled with naturally added minerals to increase the benefits of drinking water on a daily basis. The brand's offers a range of alkaline waters with different pH balances geared towards a variety of demographics and lifestyles.
Alkaline water is simply water that has been ionized to have a pH balance greater than 7. This allows the water to be filled with added hydrogen ions making it healthier and much more oxygenating on the body, creating an antioxidant environment. Zoé Water offers three different types of alkaline water with a ranging pH balance with one branded as Zoé KIDS with a lower rating of 8.5 and Zoé SPORT with a higher level of added hydrogen ions.
Purified Alkaline Waters
The Zoé Water Integrates More Minerals for a Healthier Lifestyle
Trend Themes
1. Alkaline Water - Disruptive innovation opportunity: Develop innovative alkaline water products that target specific demographics and lifestyles, such as alkaline water for kids or alkaline water for sports enthusiasts.
2. Naturally Added Minerals - Disruptive innovation opportunity: Explore the use of various minerals to enhance the health benefits of drinking water, creating new product offerings and marketing strategies.
3. Ph Balancing - Disruptive innovation opportunity: Develop technologies or methods to easily adjust and customize the pH levels of water based on individual preferences and health needs.
Industry Implications
1. Beverage - Disruptive innovation opportunity: Integrate naturally added minerals and pH balancing technologies into the beverage industry to create new and unique beverage products that cater to health-conscious consumers.
2. Health and Wellness - Disruptive innovation opportunity: Apply alkaline water and naturally added mineral concepts to the health and wellness industry, offering products and services that promote overall well-being through hydration.
3. Fitness and Sports - Disruptive innovation opportunity: Develop alkaline water products specifically designed for athletes and sports enthusiasts, leveraging the benefits of increased oxygenation and hydration for athletic performance improvement.