Vogue has hosted its 'Beauty Secrets' series on YouTube for years now, showcasing tips from some of the biggest models, actors, musicians and more—however New York congresswoman Alexandria Ocasio-Cortez might just be the series' first political figure.
In the tutorial, Ocasio-Cortez leads viewers through her signature beauty routine—complete with the vivid red lip she often wears. She starts out by sharing her skincare routine, and speaks to the criticism she and other women in government have faced for their appearance. Throughout the tutorial, Ocasio-Cortez speaks to other current issues that Vogues' followers are likely to identify with, such as the "pink tax," pay discrepancies, and how patriarchal power structures continue to negatively impact society.
Ocasio-Cortez's tutorial provides an entertaining medium that enables viewers to not only learn from the tips she shares, but gain a deeper understanding of her political background and how she hopes to make positive change.
Congresswoman-Led Beauty Tutorials
Alexandria Ocasio-Cortez Shared Her Beauty Secrets with Vogue
Trend Themes
1. Political Figure Beauty Tutorials - The popularity of Alexandria Ocasio-Cortez's beauty tutorial on Vogue creates an opportunity for more political figures to showcase their beauty routines and combine them with their political message.
2. Intersectional Beauty Tutorials - Ocasio-Cortez's tutorial sheds light on issues such as the 'pink tax' and pay discrepancies, breed awareness around such issues can be an opportunity for beauty influencers to attract more followers by being socially conscious and intersectional.
3. Skincare Politics - Ocasio-Cortez's skincare routine and related commentary in her tutorial reveals a unique angle for the skincare industry in political activism and can become an opportunity for skincare brands to endorse political candidates and movements
Industry Implications
1. Beauty Industry - There is an opportunity for beauty industry players to engage with political campaigns and social activism as shown by Ocasio-Cortez's beauty tutorial.
2. Political Campaigning - The success of Ocasio-Cortez's beauty tutorial showcase a growing trend of unconventional political campaigning that can potentially reach wider audiences.
3. Skincare Industry - The relationship between skincare and politics suggested by Ocasio-Cortez's tutorial presents an opportunity for skincare industry players to align with political and social movements to create engagement with consumers.