The Roger is a Plant-Based Sneaker by On & Roger Federer
Laura McQuarrie — July 9, 2020 — Fashion
References: on-running & livekindly.co
After investing in Swiss running brand On, Roger Federer is now lending his name to a new vegan, tennis-inspired sneaker with a stylish design. The tennis-style footwear design boasts a sleek, unisex and minimalist form with cushioned CloudTec soles and Speedboard to boost a runner's agility.
Although the sneakers are packed with features for comfort and performance, they were not intended to be used for sports activities. As Federer told Vogue, "It’s not for tennis, it’s for the street. I hope it’s a shoe you can wear every day, sort of like your watch—something that’s so comfortable, you want to wear it all the time." As such, The Roger is only the second lifestyle shoe from On.
Image Credit: On
Although the sneakers are packed with features for comfort and performance, they were not intended to be used for sports activities. As Federer told Vogue, "It’s not for tennis, it’s for the street. I hope it’s a shoe you can wear every day, sort of like your watch—something that’s so comfortable, you want to wear it all the time." As such, The Roger is only the second lifestyle shoe from On.
Image Credit: On
Trend Themes
1. Plant-based Footwear - The rise of vegan and environmentally-friendly materials in footwear opens up opportunities for brands to create sustainable and cruelty-free designs.
2. Minimalist Fashion - The demand for sleek, minimalist designs in fashion and footwear creates opportunities for brands to create stylish and versatile products that can be worn daily.
3. Athleisure Market - The increasing popularity of athleisure wear presents opportunities for brands to create comfortable and functional footwear that seamlessly blends sportswear with casual fashion.
Industry Implications
1. Footwear Industry - The footwear industry can capitalize on the growing demand for vegan and sustainable footwear by integrating plant-based materials and innovative design features.
2. Fashion Industry - The fashion industry can tap into the minimalist trend by offering sleek and versatile designs that cater to consumers seeking simplicity and functionality.
3. Sportswear Industry - The sportswear industry can take advantage of the athleisure trend by creating footwear that combines performance features with a fashion-forward aesthetic.
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