ESPN has taken several super famous athletes and got them to replicate their favorite album design covers in an editorial photographed by Mattias Clamer.
14 athletes, including NFL players, Olympic gold medalists and NASCAR drivers, were put into costume with the same background settings and props used in the original iconic album covers. The photo shoot includes behind the scenes footage of the athletes as they goof around with the makeup and wardrobe team, demonstrating the playful side of music and sports. Along with the editorial, they were also asked to come up with playlists for their new albums which can be found on the ESPN website.
The iconic album design covers along with the famous faces makes this photo shoot incredibly epic.
Sports Star Record Covers
Famous Athletes Replicate Iconic Album Design Photo Shoots
Trend Themes
1. Sports-album Crossover - The crossover of sports and music can be leveraged in creating new market opportunities for brands that cater to both industries.
2. Athlete Influencer Marketing - Brands looking to leverage an athletes' influence on their fans can use these sport-album record covers as a way to create greater brand awareness.
3. Nostalgia Marketing - Brands can use nostalgia marketing in creating campaigns that combine iconic album covers with athletes popular in a specific era.
Industry Implications
1. Sports Apparel - Sports apparel brands can collaborate with athletes to bring originality to their products, possibly expanding their market share.
2. Music Streaming - Music streaming platforms can use this trend to collaborate with athletes, allowing them to curate playlists to promote new artists and genres.
3. Sports Memorabilia and Collectibles - The use of album covers by athletes makes for unique and rare sports memorabilia items, marketing of these products can be increased.