Albert Reyes is an extremely talented artist from California who uses scraps of paper and a graphite pencil to create his drawings. His drawings are inspired by African American pop culture icons including Snoop Dogg and Michael Jackson.
Albert Reyes is interested in the interaction between those controlling the industry and its consumers. He hopes to send a message to his audience by combining different aspects of highbrow and lowbrow culture. His drawings are very sketch-like, and although very detailed and well-done, bare urban and hoodlike qualities.
Implications - Consumers will be drawn to those products that address important social issues in a way that is both entertaining and engaging.
Ghetto-Inspired Graffiti
Albert Reyes Captures The Essence of Urban Culture in His Sketches
Trend Themes
1. Urban-inspired Art - Opportunity for artists to capitalize on the popularity of urban culture through creative mediums such as graffiti and sketching.
2. Mixed-culture Messaging - A chance for brands to combine seemingly disparate elements from different cultures to create products and marketing campaigns that resonate with diverse audiences.
3. Socially-conscious Consumption - As consumer preferences shift towards brands that tackle social issues, companies have a chance to create offerings that are both responsible and appealing to their target market.
Industry Implications
1. Art and Design - The art and design industry can disrupt traditional models and norms in art by promoting and providing opportunities for urban-inspired artists to showcase their work.
2. Marketing and Advertising - Marketers and advertisers can capitalize on consumer interest in mixed-culture messaging by creating campaigns that creatively blend elements from different cultures and appeal to a wider, more diverse audience.
3. Fashion and Retail - Fashion and retail industries can potentially disrupt their traditional models by incorporating socially-conscious messages into their products and brand identity.