Across three airports in France, Ballantine's is now showing off multi-sensory airport bar activations that offer a place for travelers to taste the brand's Hard Fired scotch whiskey and connect their phone for charging.
The Ballantine's Hard Fired bar stations level up the ordinary whiskey-tasting experience with a charred bar that boasts the smell of smoke and vanilla, which are some of the same notes that can be found in the drink. The wood panels of the bar also help the brand tell the story of how Ballantine’s Hard Fired gets its distinctive flavor from the use of double-charred barrels.
To give travelers passing through the airport another reason to be lured into the tasting experience, the multi-sensory Hard Fired bar from Ballantine's also boasts cables to "Fire Up Your Phone."
Multi-Sensory Airport Bars
Ballantine's Hard Fired Scotch Whiskey Bar Powers Phones and More
Trend Themes
1. Multi-sensory Airport Bars - Opportunity for airports to create unique and immersive bar experiences for travelers.
2. Charred Bar Activations - Potential for brands to use sensory cues like smell and texture to enhance product experiences.
3. Phone-charging Bar Stations - Demand for convenient charging solutions presents opportunities for bars to attract customers.
Industry Implications
1. Hospitality - Hotels, restaurants, and bars can adopt multi-sensory activations to enhance guest experiences.
2. Beverage - Alcohol brands can utilize immersive tasting experiences to engage consumers and highlight unique flavors.
3. Technology - Companies in the tech industry can create innovative charging solutions for various public spaces.