Volupta is a brand that's known for its better-for-you snacks and its newest product, Airnuts, are no exception. Poised to shake up the nut snack category, the brand's newest release takes the form of an aerated nut snack that's light yet packed with protein and fiber.
Made with simple ingredients like peanuts and almonds, Airnuts stand out because of a proprietary technology that creates a unique texture that's simultaneously airy and crunchy, all the while maintaining the flavors and nutrients of the nuts. These snacks contain more than 80% of nuts and they are only made out of three ingredients: plain nuts, rice flour and seasoning.
The aerated nut snacks are coming to consumers in varieties like Himalayan Pink Salt, Chili, Onion & Cheese, and Truffle.
Aerated Nut Snacks
Airnuts and a Light Snack Packed with Protein and Flavor
Trend Themes
1. Aerated Snacks - The use of novel aeration technology provides a unique texture to traditional snacks, opening opportunities for healthier options.
2. Protein Packed Snacks - The growing need for protein-rich snacks in the food industry creates opportunities to cater to a wider range of consumers, such as athletes and fitness enthusiasts.
3. Minimal Ingredient Snacks - Nutritionally dense snacks made with fewer, yet simple and wholesome ingredients are becoming increasingly popular among health-conscious individuals.
Industry Implications
1. Snack Food Industry - In an industry where traditional snack options have dominated the market, the introduction of Aerated Snacks provides an opportunity to disrupt the industry and cater to new, health-conscious consumer trends.
2. Health and Wellness Industry - Protein-rich snacks, along with Minimal Ingredient Snacks, provide an opportunity for food manufacturers to tap into the growing health and wellness industry and offer snacks tailored to consumers' specific dietary and nutritional needs.
3. Sports and Fitness Industry - Protein Packed Snacks that provide a convenient source of energy to fuel workouts and aid post-workout muscle recovery have the potential to disrupt the sports and fitness industry, becoming a staple for athletes and fitness enthusiasts alike.