Air New Zealand has utilized a novel advertising approach: Involve your staff in the action. They haven't just placed their best-looking flight attendants in front of a camera--in this video, you'll see Captain Peter Clulow, a pilot who has flown Air New Zealand planes for 35 years, abseiling down a 65-foot high billboard after painting it for a new ad campaign.
Air New Zealand is accustomed to their ad campaigns turning heads; their September Cranial Billboards campaign involved henna tattoos inked on the backs of cleanly-shaven domes.
Credits:
Agency – Albion
Creative director – Nick Darken
Art director – English Tim
Writer – Spanish Bob
Account director – Keith Martin
Planner – Glyn Britton
Producer – Eve Price
Photographer – Brian Finke
Typographer – English Tim
Retouching – James Lucas, TAG
Online design – Tom Pounder
Abseiling Pilots
Air New Zealand Staff Paints Billboard
Trend Themes
1. Employee-centric Advertising - Creating engaging ad campaigns that involve company employees can grab attention and resonate with consumers.
2. Unconventional Marketing Techniques - Using unique and unexpected approaches like abseiling pilots can generate buzz and make a brand stand out.
3. Integration of Traditional and Digital Advertising - Combining traditional billboard advertising with online videos and social media can enhance brand visibility and reach a wider audience.
Industry Implications
1. Airlines - Airlines can leverage creative advertising campaigns to differentiate themselves in a competitive market and increase brand recognition.
2. Advertising and Marketing - Companies in the advertising and marketing industry can explore inventive strategies to help their clients capture consumer attention and drive brand awareness.
3. Outdoor Advertising - The outdoor advertising industry can benefit from innovative techniques like abseiling pilots to create memorable and impactful campaigns for their clients.